A sweet journey.
It all started with a twelve-year-old and a love of baking.
With nearly 50 years of experience, our founder Kim Newman has been creating memorable treats for most of her life. What began as a home-based business grew into something special when the doors of Cupcake Heaven opened in Old Town Haymarket in 2008.
From the very beginning, our mission has stayed the same: to provide the most exceptional cupcakes and coffee as we joyfully serve God, our families, and our community. We believe in the best quality ingredients, a genuine family atmosphere, and a hint of nostalgia in every bite.
That love for baking has now spread across Virginia to shops in Marshall and Lexington with our franchise opportunity.
Whether you’re stopping by for a classic cupcake, a seasonal favorite, or just a warm latte and a friendly hello, you’re always welcome at Cupcake Heaven.